The new Bruce Willis movie is being advertised as this decade's version of The Matrix... which I suppose is better than advertising it as yet another Bruce Willis movie.
But why is this selling of something as something that you already know so necessary?
What, you might ask, is the point of making a movie of The Sweeney... when the original can't be improved on? Why make a movie of The Edge of Darkness?
Why re-make The War of the Worlds? Or Batman? Or Anna Karenina?
And why on earth would you want to make stage shows of movies that people have already seen? Or stage shows that reproduce dead musicians in performance?
The simple answer is money. And they say no one ever failed to make money by underestimating the public's intelligence.
People spending money and people making money generally don't want to take any chances. So they sell and buy things that they know have already done the business.
Whatever happened to danger?
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